Comments (0) 13 Jun, 2012

All label systems intended to enlarge a product’s copy space are figuratively known as booklet labels. The regulatory requirements along with the multi-lingual instructions and promotional content on all labels take up so much space that there seems to be not enough space for providing the required technical and other aspects which the manufacturer aspires to include. Every so often, the companies are obliged to leave off important marketing information as the space for it was usurped by the legal and statutory compulsions. Expanding copy space gives you the opportunity to focus your customer’s attention on all the good things about the product, while at the same time, leaving sufficient space for all statutory matters. A typical booklet label normally comprises a booklet or a pamphlet with label that is pressure sensitive and is capable of being laminated, glued or laminated and glued.

The erstwhile applications of a booklet label were restricted only to pharmaceutical applications, but today it has become the need of the hour in all segments of industry, especially the consumer market, which is growing internationally at a rapid pace. Here we are trying to give you a general idea of the applications pertaining to a booklet label and its variations being used in diverse market trends.

Booklet labels are available in different types, and their design designates a name for each of them. However, each of them, whatever their size, can be made up to 80 pages. Some of the important types of booklet labels are:

Booklet labels: These are printed by the offset printing process and converted to small books, which are pasted on top of a label stock by a dispensing unit, which is normally integrated into the printing press. The labels stick on to the pre-glued surface of the face stock and are later laminated and die-cut for finishing.

Booklet labels have a wide application in pharmaceuticals, household chemicals, consumer goods, and what have you. You have also leaflet labels, which come in multi-folded layers, as well as multi-players labels that maintain the original label shape but have a reliable label on top, and are considered ideal for the pharmaceutical industry.

Coupon Label: This is also an extension application of the multi-layered label but comes with perforation, which contains the details of the promotion, rebate, discounts that form part of this label and serves well as stickers on a flyer.

Expanded Content Labels: This is an innovative way for the manufacturer to showcase all his technical and commercial advantages to the consumer in an elaborate manner. Pressure expanded content labels contain a multi-layered booklet of labels, which are pasted on the container or whatever and provides more than sufficient space for the manufacturer, after providing for the statuary requirements of printed matter.

Extended Text Booklet Labels: As an only one of its kind labeling system, which allows for the pressure-sensitive placement of details pertaining to product usage, content information, promotional panels and booklets on any type of package, it is a highly cost effective answer to product insert requirements. It comes in rolls suitable for high speed dispensation, solves space limitations and can be custom made to your specific requirements.

Foldouts Labels/Laminated Booklets: These are now available from some manufacturers in roll sizes of 3″ to 6″ core diameter and 20″ outside diameter, even in quantities of up to 250, and are ideal for a 250 to 10,000 run. This is an ideal way to increase to copy space.

Irc (Instant Redeemable Coupon Labels): This innovative idea of the IRC/coupon label was developed with space and promotional requirements in mind. The top printed layer or the coupon is printed on the front and the reverse and serves the purpose of a coupon for the promotion of the product with discounts, rebates, and other sales gimmicks printed on it.

On Pack Labels, And Promotional Labels: On pack labels and promotional labels are the cornerstones of effective and measurable marketing strategies for sales promotion. A great advantage here is that the retailer’s involvement in logistics can be brought to the minimum.

The Future of Booklet Labels
With increasingly less label space and growing demand of the products in the market, the business of booklet labels seems to be on a rapidly rising curve. These labels are the ideal answer to label space constraints in the industry.

Leave a Reply